PlayStation VR launch goes viral with Social Video Booth

  • Over 2,300 pieces of personalised content captured, branded and shared
  • 83% open rate for Emails
  • Over 50% click through rate
  • Over 26,000 views on YouTube

In late 2016, one of the most anticipated members of the PS4 family, PlayStation VR was launched around the country and Blink Republic`s Social Video Platform was used as part of an interactive roadshow.   Agency partners The Zoo Republic and Rockstar Management developed the consumer experience and experiential activation space incorporating a huge 10m x 10m interactive booth to give consumers the opportunity to try PlayStation VR for the first time before its release to the market.

The campaign commenced in Melbourne, visiting key states with ten major activations. As participants put the PlayStation VR headsets through its paces Blink Republic’s Social Video Platform captured video footage and images that could be instantly shared across social networks. For most participants, this was not only their first time trying the PlayStation VR Headsets but their first time trying virtual reality, with their reactions making for brilliant social content.

"Working with Jamie and the Blink Republic team was so refreshing, very rare to see a team so dedicated bringing ideas to life even if it meant trying completely new workflows or technology, utterly amazed to have such a great Partner."
Damien Watson, Digital Creative & Strategy at The Zoo Republic

Each personalised video was edited and sent to participants as they left the activation, ensuring maximum exposure and Social sharing for PlayStation. The videos featured customised PlayStation VR branding and were sent to each participant as a HTML email with links to share and to more content. The videos were accessible via YouTube with many of the videos going viral generating more than 25,000 views.

View some of the participants from Westfield Chatswood here

To increase social sharing and amplification of the PlayStation VR events, participants also had photos taken which were instantly branded and sent directly to them giving them a memento from the PlayStation VR launch and content to be shared on Social Media.

Find out more
We'd love to talk to you about using our Social Video Platforms to increase Engagement, Social Media Amplification and Data Capture.

Contact
Jamie Gilroy m.0400 862 506
contact@blinkrepublic.com
w. blinkrepublic.com.au


BUPA Runs AFL First with GameFace Fan Engagement Technology

As part of fan activations for the Hawk’s Round 15 clash against Collingwood at the MCG, long standing sponsor BUPA have rolled out a unique, interactive fan experience as part of their ‘Team Family Zone’.  GameFace technology enables Fans to create customised images featuring bespoke Hawthorn themed stickers and filters which are instantly applied to fan photos.

[WPGP gif_id="1275" width="600"]

The technology plays on the Social Media trend for creating customised photos which has helped drive the popularity of Snapchat and Instagram. Using GameFace, bespoke stickers and filters are created including filters, props, wigs, mascots and club logos. As part of the interactive experience Fans have their photos taken in a customised branded booth. Fans instantly shared their photos from touch screens at the event and took away a printed version creating a great buzz around the ground and on Social Media.

At the BUPA TEAM FAMILY ZONE activation, hundreds of fans participated creating their own customised Club photos and sharing them on Social Media. The activation also allows for fans to opt-in (data capture) to hear more from BUPA and the Hawks. Users can choose to share their photo on Facebook or directly via email and mobile. The BUPA TEAM FAMILY ZONE campaign was developed and managed by The Common Project, Ben Barratt-Boyes, Director & Senior Executive Producer explains:

“We wanted to create an activation for Bupa customers that helped them show support for the Hawks, the GameFace platform allowed us to create unique content for each group of fans. It was great working with the team from Blink to create the bespoke Hawthorn photo stickers and to see the response from Fans when they saw their photos.”

The BUPA TEAM FAMILY ZONE activation was the first time GameFace technology has been used at an AFL activation. The platform has previously been used to increase fan engagement and social sharing at the State of Origin Maroon Festival and by the Sydney Sixers as part of the Big Bash League.

Find out more
We'd love to talk about using GameFace to increase Engagement, Social Media Amplification and Data Capture.

Contact
Jamie Gilroy m.0400 862 506
contact@blinkrepublic.com
www.blinkrepublic.com.au


The Simple and Essential Marketing Technologies all Businesses Need

Since the dawn of the age of the internet, marketing has crossed an inflection point whereby the performance of almost everything distributed is traceable and quantifiable. Anyone in digital marketing is dealing with some form of technology. It is integral to any business, whether it be a SBO or leading organisation that these key technologies are integrated into every strategy to achieve essential goals and objectives.

With an abundance of tools available, it is not surprising that many small business and mid-market companies are adopting new technologies at a low rate, as it can at times feel overwhelming.

The great thing about many of these technologies is that they enable you to target a particular audience, at a particular time and offer them a particular product. Often making the experience for the consumer feel more meaningful, inspiring a higher conversion rate.

Below is a list of programs proven to increase revenue, generate leads/sales and guarantee a great ROI.

Read more


The Value of Engagement

If your goals are to; increase brand awareness, convert customers to your website, be on the first page of a search engine, build relationships and retention with consumers... engagement is an incredibly important KPI.

If you’re a young professional in marketing or advertising, you’ve probably been asked by either a client or employer, “how do we increase our social media following?”. The first few times I was approached with this question I felt mistakenly typecast as an expert in all things digital and social.

... And where to find the best avocado on toast in Sydney.

At the time, my understanding of how businesses utilise social media was two pronged:

  1. A customer service tool
  2. A means of increasing brand awareness through ‘influencers’.

After being thrown into the deep end where I was building strategies for brands on my first day, I’ve come to appreciate the varying forms of inbound marketing and pull tactics. And that the best way to measure a strategy’s effectiveness is through engagement. Not vanity metrics. i.e. amount of followers.

Not surprisingly, fan growth is a top priority for many brands and businesses. However, that fan base is redundant unless they are interacting with the content. Engagement has a direct compounding affect on overall visibility, retention and organic growth. Instead of concerning themselves with the amount of followers there are, their focus should be on what percentage of their following is actually involved and ensuring their content increases customer value.

This is achieved when the overall UX is considered. Producing varying forms of content specific to the desired audience and offering IRL tangible experiences fosters a loyal community and maintains brand relevance. To maintain relevance content needs to be meaningful, in line with the brand ethos and make the viewer feel as though they are a part of a like-minded community. In digital marketing the action of selling a product or service comes second to building audience relationships. Once a relationship is established it's much easier to incentivise the individual to take the action your brand desires.

A great example of where engagement and customer value was achieved was when Blink Republic partnered with Suncorp at the Brisbane International. Using our Insta Banner product, fans chose from generic A2 banners or created their own unique Insta Banners. These were instantly printed and fans were given the option to share their banners on their social channels. Over the eight days the event ran, Blink Republic generated 9,947 pieces of printable content on recycled paper for fans to use in an engaging way with the event. A total of 3,456 images were shared instantly using Blink Republic’s instant social sharing technology and this generated 137,169 organic impressions that were directly linked to both the Suncorp and Brisbane International brands. The reason for the activations success is because content specific to the target audience was generated. Doing this builds user retention, reaches other like-minded viewers and increases loyal followers not only for the brands social channels, but the brand as a whole.

As much as you want to sell your product, your content shouldn’t. Your content is primarily communicating the brand identity rather than just the products it sells. Make people laugh and capture their interest. Be a brand that is also a friend. Share content, not products. Remember that people are emotional and want to be entertained. If you achieve this, people will engage and your following will increase exponentially.

Kind Regards,

Maddison Rutter-Malley.

Blink Republic.

Interactive Experiences using the latest marketing technology to engage consumers.

www.blinkrepublic.com


Suncorp INSTA-banner at the Brisbane International 2017

Suncorp drives Fan Engagement and Social Media Amplification with instant Fan Banner Printing and Sharing at the Australian Tennis 2017

https://vimeo.com/207209116

Watch the video here https://vimeo.com/207209116

Tennis in Australia was hot this Summer. From Nadal being knocked out of the Brisbane International to the senior slammers dominating the finals of the Australian Open. Fan engagement was key for brands with Suncorp delivering world class tennis activation via its unique INSTA-banner campaign.

Instant banner printing and sharing from the tennis fan zone

Record numbers of fans made their way to tennis arenas this summer, but before this they headed to the fan zones. Whilst here fans had time to dwell, catch all of the action and support their favourite players with brand activations like Suncorp's INSTA-banner.

INSTA-banner is a unique activation enabling consumers to create their own, personalised banner. Branded banners are printed instantly, an electronic copy shared by fans via Social media, Email and MMS. Data collection enabled Suncorp to increase its CRM bank and engage new customers.

Adding to Suncorp Customers' Tennis Experience

Suncorp customers beat the queue via TEXTAbanner, an Australian first, enabling customers to text their message prior to the event opening. The printed banner could then easily be collected on arrival at the arena.

Fan Engagement and Earned Media

Suncorps INSTA-banner activation was hugely popular attracting hundreds of people each day with over 9,000 fans participating during the Brisbane International. The instant Social Sharing from the INSTA-banner touch screens generated and estimated 35,000 Social Media impressions and interactions as family and friends viewed, commented and shared the messages of support.

The personalised (branded) banners became mementos for fans and were proudly held high supporting their favourite players. The extra brand visibility throughout the arenas was unmissable delivering additional media value to Suncorp.

INSTA-banner

UNIQUE bespoke interactive marketing technology from BL!NK Republic that enables Fans to instantly create their own banner to support their team, favourite celebrity or cause at an event. Banners are instantly printed and can be instantly shared via Facebook, Email or Mobile.

INSTA-banner technology has been developed specifically to help Brands, Sponsors and Rights Holders to increase (branded) user generated content, fan engagement and brand visibility at large scale events. Find out more about INSTA-banner;

Contact:  Jamie Gilroy, m. 0400 862 506, e. jamie@blinkrepublic.com

Web:  www.blinkrepublic.com.au/new-insta-banner

 


Western Bulldogs AFL Premiership Fan Engagement

The Western Bulldogs extended fan engagement and Social sharing the day after winning the AFL Premiership with innovative, well planned marketing activation.

As over 25,000 fans headed to Whitten Oval to celebrate their historic AFL Premiership Win the Western Bulldogs had plans in place to help fans celebrate the occasion and share their support on Social Media.

If the players and coaches believe they can win - so too should club Marketing Departments have plans in place to maximise the Fan Experience, Increase Reach and Engagement.

Inside the Western Bulldogs clubhouse lucky Fans were able to capture and instantly share a moment with the 2016 AFL Premiership Cup in the Bulldogs Social Booth instantly getting a photo to take away and a digital copy to share via Social Media, email or mobile.

#BeMoreBulldog

[WPGP gif_id="1193" width="600"]

Processed with Snapseed.


The insiders guide to Fan Engagement at the Big Bash

There was one hot topic this Summer, the Big Bash tournament! 8 teams from 6 states,  35 matches, 2 hotly anticipated derbies, all to determine one winner, Sydney Thunder this year, in case you hadn’t heard!

Even Michael Clarke wants in on what is becoming a key sporting event each Summer. Big Bash is now placed eighth in the list of most attended sports leagues in the world with respect to average crowd per match. Every team has significantly increased their audience attendance over the last 5 years.

This year the Big Bash turned up the heat, introducing the Women’s Big Bash League (WBBL). Aimed to increase the promotion and exposure of women's cricket, WBBL is on a mission to make cricket the number one sport for girls and women in Australia.

So you may have heard all about the top batters, bowlers and who were the all rounders, but what can brands and sponsors learn from the Big Bash? How can brands capitalise on the Big Bash and speak directly to its fans?

Watch the video here https://vimeo.com/155454175

https://vimeo.com/155454175

1. Know Your Audience

The audience is wide reaching. Unlike one day cricket, the big bash is short, an early evening activity, attracting families - Grandparents, parents, friends and mates of all ages, children.

With the introduction of the Women’s Big Bash League this year, along came a broader audience, an opportunity to gain greater exposure for your brand and its association with a growing sport that has a big ambition.

This broad audience are seeking an experience, this experience begins in the run up to the season, most certainly in the run up to the game, pre game, during the game and the post game analysis. Brands and sponsors can capitalise at all of these different times with different touch points, perhaps the richest being the pre game opportunity.

Know Your Fans

2. Capitalise on Pre Game

Big Bash goers are keen to make an evening of it. Heading down after work in the late afternoon sun, fans soak up the pre game atmosphere. This is the perfect time for brands and sponsors to engage their target consumer. On average a fan will spend 30 minutes in the pre game fan zone.

With many families attending, this is the opportunity for brands to engage with and recruit the next generation of fans…

3. Team Work

Like other popular sporting codes, fans are passionate about their teams and players. This is their ‘Summer team’ versus their NRL or AFL team over the winter.  Brands can build fan bases appealing to fans passion for their Big Bash teams and players.

Pre Game

4. Long Term Relationship Building

Brands and sponsors are looking to build a long term relationship with consumers. Given the rapid rise of the Big Bash brand partners have the opportunity to forge strong relationships with Fan as their passion for the Big Bash grows.  Reward fans with incentives and mementos from the Big Bash experience – Social gratification is just as rewarding. Help fans generate content they can share with friends on-line.

Share Your Photo

Find out more about interactive marketing activations.

Jamie Gilroy, m. 0400 862 506, e. jamie@blinkrepublic.com  or check out http://www.blinkrepublic.com.au


Telstra AFL Digital Hub: Social Media Video and Photo Technology

Innovative Marketing Technology leads the 2015 Toyota AFL Grand Final Live Site

AFL Social Media Booth 2

Thousands of fans visited the 2015 Toyota AFL Grand Final Live Site in the grounds of the Melbourne Cricket Ground.

Amongst the entertainment, Telstra and the AFL offered a Digital Hub featuring the latest interactive marketing technology to engage fans and help instantly create content for fans to amplify via their social networks.

  • New technology combining video, radar and customised software allowed fans to record videos measuring their kicking distance. The video could be instantly played back and shared via Social Media and Email.
  • Innovative Social Media Photo Booth technology from Blink Republic enabled fans to instantly share branded photos amongst their networks with the AFL Premiership Cup, Medals and even their favourite players.

Watch the video here https://vimeo.com/145340790

https://vimeo.com/145340790

Thousands of fans participated generating a huge Social buzz around the #AFLGF with the branded content increasing engagement and awareness amongst fans at the live site and on-line

Social Video Booth technology

Increasing engagement and generating branded video content, fans were able to participate in the Telstra AFL ‘Super Boot’ - a new experiential technology to create and share branded video content;

  • Fans participated by kicking an AFL football which was captured as a short video
  • The distance of each Fan kick was automatically measured and recorded as they kicked
  • Within seconds branded videos were created with Tesltra and AFL branding showing each participants kick and their distance
  • Fans could then play back their video and share it with friends on Facebook or via email from touch screens in the hub
  • All the video posts included Telstra and AFL hashtags promoting the 2015 Toyota AFL Grand Final and Live Site

AFL Social Video Booth 3

Social Media Photo Booth

Blink Republic’s Social Media Photo Booth technology captured and instantly shared branded photo content from the Telstra AFL Digital Hub amplifying the 2015 Toyota AFL Grand Final Live on Social Media and giving fans a memorable experience.

The Social Photo Booth helped fans;

  • Capture their 2015 Toyota AFL Grand Final moment with the Premiership Cup, Medals and Players
  • Receive a photo print to take away from the 2015 Toyota AFL Grand Final Live Site Instantly share their photo (branded content) on Social Media, mobile or email
  • The best Photos were also displayed on big screens in the hub adding to the fan experience

AFL Social Video Booth 4

With thousands of fans visiting the 2015 Toyota AFL Grand Final Live Site and participating in the Telstra AFL Super Boot and Social Media Booth hundreds of pieces of branded content were created and instantly shared promoting the #TelstraAFLDigitalHub and #AFLGF.

The participation and interaction in the Tesltra AFL Digital Hub created an engaging and innovative experience for Fans at the 2015 Toyota AFL Grand Final Live Site and the user generated content ensured the experience of the 2015 Toyota AFL Grand Final Live Site was shared amongst family and friends on-line.

Find out more about interactive marketing activations now.

Jamie Gilroy, m. 0400 862 506, e. jamie@blinkrepublic.com  or check out http://www.blinkrepublic.com.au


Interactive Social Media Booths on Bondi Beach!

The best skaters in the world, competing on one of the finest bowls in the world, set against the most iconic beach in the world. This is Vans BOWL-A-RAMA BONDI.
As part of Huawei’s annual sponsorship the brand used interactive Social Media Booths to instantly connect fans attending the event with their friends on Facebook as they instantly share their branded photos. The instant Social buzz drives awareness and engagement for the Bowl-a-rama and the Huawei brand.