Having a "fling with football" using Blink Image

We’re proud to have helped hundreds of brands create unforgettable experiences for their customers over the past 12 months, but one campaign we’ve had the pleasure of working with truly knocked the ball out of the park when blending an opportune moment with the ultimate experience.

With World Cup fever gripping the entire nation, Hyundai’s “Have a fling with football” campaign gave fans the perfect chance to cheer on the Socceroos through branded, instantly shareable content that was designed specifically with the World Cup in mind.

 

 

 

 

 

 

 

 

 

 

 

Let’s dig a little deeper and see how Blink Republic was able to help Hyundai capture the essence of the country’s proud support of the Socceroos, and turn it into an interactive, shareable, and customized experience.

The Campaign

With World Cup fever at an all-time high across the nation, proud sponsor of the Socceroos, Hyundai, came to Blink Republic in the hopes of bringing the electric and passionate atmosphere of FIFA 2018 to fans across Australia.

 

By strategically setting up shop at some of the country’s prime World Cup viewing venues – including North Sydney’s Olympic Pool and the Woolshed in Melbourne - we created bespoke digital content (Blink Image) that gave fans a branded, World Cup themed image they could then instantly share via their social media channels with the customized hashtag #footballfling. With costumes on hand and epic backdrops to boot, it’s no wonder this campaign was such a hit with Socceroos fans across Australia!

The Results

Across two matches against Denmark and France:

  • Hundreds of unique pieces of content were posted with our #footballfling fans.
  • Almost 8,000 social media impressions were recorded
  • 92% of the content was shared instantly on social media

Hyundai not only ended up with an abundance of shared content to feature and share across their own social media channels, but the CRM data collected was used to raise awareness for future matches, as well as to help promote Hyundai as a proud sponsor of the Socceroos in the future.

All in all, by taking advantage of the ‘football fever’ gripping the nation throughout Australia’s World Cup 2018 campaign, Hyundai was not only able to engage with fans and collect valuable data, but also offer supporters an exciting and fun-filled way to share bespoke content to help cheer their heroes on during their pursuit of World Cup glory.

That’s what we like to call a win-win!


A Wrap Up of What We Got Up To This Winter.

With the winter sporting calendar quickly coming to a close for 2018, we thought we’d share some of the activation highlights we’ve achieved over the past few months with our major sporting partners throughout their seasons!

Chemist Warehouse Collingwood Magpies Netball - Blink Video
We partnered with Chemist Warehouse to bring to life their “Tell Us Why You Love Netball” experience during six events in Melbourne and Tasmania. 

Sponsoring the Collingwood Magpies Netball Team, we used the interactive Blink Video format to film, edit, and broadcast fans’ responses with branded content. 

While there was a prize for best response, the real win was the engagement fans had with the Chemist Warehouse branded area.

Estimated Total Social Reach and Engagement - 7,930
% of content shared instantly – 92%
Number of fans engaged during activation – over 700

Adelaide Crows - Blink Active
A little healthy competition went a long way for our Blink Active season campaign for the Adelaide Crows. 

Giving a glimpse into a life-like draft competition, fans were timed through a football camp themed course where they gave their best at training exercises, ball practice, and a footy tackle. 

With a leaderboard driving the competition, fans were rewarded with an image captured of their final tackle along with their time score for the course. Not only did the Crows get real life engagement with their fans pre-game, but also real-time content amplification through the sharing of their branded images that captured the spirit of the game perfectly.

Estimated Total Social Reach and Engagement - 8,420
Number of fans engaged through activation – 1,146

Geelong Cats “Stand Proud” - Game Face
Geelong Cats had a goal this season – and that was, to engage with their fans on a whole new, interactive, and ultimately fun level. 

Through Blink Game Face, we created bespoke club merchandise for their Stand Proud campaign that fans could add to the images they took supporting their favourite team. The content was instantly shareable via social media channels, email and MMS, putting a face to the countless, tireless fans “Standing Proud” for their team!

Estimated Total Social Reach and Engagement - 5,257
Number of fans engaged during activation - 600

NZ Chiefs - Insta Banner
Everyone loves the chance to show their support for their team during a big game, so we teamed up with the New Zealand Chiefs and First Windows to create bespoke Blink Insta banners for fans to show off during the match. 

Instantly printed and shared with eager fans, the banners were not only a popular favourite on social media, but garnered extensive media coverage throughout the televised events.

Estimated total Social Reach and Engagement - 28,200
Number of fans engaged through activation – 2962
Number of unique banners produced – 890

Activations like these are just some of the ways Blink Republic can help bring awareness to partnerships and elevate fan engagement for sport clubs and brands alike. 

If you’d like to chat about how we can take your event to the next level, get in touch today!


3 Things to Consider Before Your Next Experiential Marketing Campaign

When people think of experiential marketing, they think of the main event. You know, where your brand is connecting with your audience and your engagement levels are off the charts. The experience though? Starts long before, and continues long after your event. 

Here are a few things that you need to make sure you have in place so your audience can get the most out of the experience:

1. Social Media

For increased engagement, organic growth, simply encouraging your audience to post an image with your brand in the background may not be enough. To go that extra level for social media, add a viral element to your campaign, and leverage the power of it in a smarter interactive way. 

Some of our top tips include:

  • Create a unique #hashtag (one that your brand can really own) that is specific to your event so that you can track all of the tagged posts on social media.
  • Filters - did you know that Blink Republic can create custom photo filters that people can use to create on-brand content, not to mention the extra sharing power that comes with it?
  • Facebook and Insta stories - People invited to an event online can upload videos to that events “story”. It’s another great way to get new content, tags, shares and likes rolling from audience sourced content.

2. Pre-event awareness

After all, it’s not really an event if no-one shows up, is it? Pre-event awareness is just as important as the event itself. It’s how you build suspense, excitement, and garner support among your target audience. Sending out an invitation isn’t quite enough - you really have to answer the main question from your audience...what’s in it for them?

Every experience should have an interactive element - whether that’s giveaways, fun content creation, physical activities or anything else that will build a connection with your audience. Whatever that element is, make it known. Use it to gain people’s attention, to build their interest, and show them it’s something they don’t want to miss.

Handing out free coffee? Catch your audience at the peak ‘craving’ time - aka Monday morning! - and entice them the idea of free caffeine. Setting up a cricket batting cage? Encourage dads to bring their sons down for an afternoon of sport and laughter. 

It’s all about targeting the pain (or pleasure) point that your product is there to trigger, and offering a worthwhile solution to your audience.

3. After the event aka ‘the follow-up’

As the saying goes “it’s not over til it’s over”. Just because the last person has left, and the last product has flown off the shelf, it doesn’t mean the impact and awareness that your campaign has produced stops with it.

  • Repurpose any content created - by you or your audience - to showcase just how interactive and entertaining the experience was.
  • Create a case study with any positive feedback or reviews you received during the event - social proof is a huge instigator for new clients.
  • Get people excited for the next one - showcase the stats and content you gathered from your experience to drive more interaction, whether for your next event, your next online sale, or your next in-store experience. It’s important to keep the momentum alive!

As you can see, there’s much more to experiential marketing than the experience itself. 

It’s important to establish your goals, know your audience, and craft an experience - from beginning to end - that not only builds brand loyalty and a stronger consumer connection, but that works as a part of your marketing strategy as a whole to guide your business towards your bigger picture.


PlayStation VR launch goes viral with Social Video Booth

  • Over 2,300 pieces of personalised content captured, branded and shared
  • 83% open rate for Emails
  • Over 50% click through rate
  • Over 26,000 views on YouTube

In late 2016, one of the most anticipated members of the PS4 family, PlayStation VR was launched around the country and Blink Republic`s Social Video Platform was used as part of an interactive roadshow.   Agency partners The Zoo Republic and Rockstar Management developed the consumer experience and experiential activation space incorporating a huge 10m x 10m interactive booth to give consumers the opportunity to try PlayStation VR for the first time before its release to the market.

The campaign commenced in Melbourne, visiting key states with ten major activations. As participants put the PlayStation VR headsets through its paces Blink Republic’s Social Video Platform captured video footage and images that could be instantly shared across social networks. For most participants, this was not only their first time trying the PlayStation VR Headsets but their first time trying virtual reality, with their reactions making for brilliant social content.

"Working with Jamie and the Blink Republic team was so refreshing, very rare to see a team so dedicated bringing ideas to life even if it meant trying completely new workflows or technology, utterly amazed to have such a great Partner."
Damien Watson, Digital Creative & Strategy at The Zoo Republic

Each personalised video was edited and sent to participants as they left the activation, ensuring maximum exposure and Social sharing for PlayStation. The videos featured customised PlayStation VR branding and were sent to each participant as a HTML email with links to share and to more content. The videos were accessible via YouTube with many of the videos going viral generating more than 25,000 views.

View some of the participants from Westfield Chatswood here

To increase social sharing and amplification of the PlayStation VR events, participants also had photos taken which were instantly branded and sent directly to them giving them a memento from the PlayStation VR launch and content to be shared on Social Media.

Find out more
We'd love to talk to you about using our Social Video Platforms to increase Engagement, Social Media Amplification and Data Capture.

Contact
Jamie Gilroy m.0400 862 506
contact@blinkrepublic.com
w. blinkrepublic.com.au


BUPA Runs AFL First with GameFace Fan Engagement Technology

As part of fan activations for the Hawk’s Round 15 clash against Collingwood at the MCG, long standing sponsor BUPA have rolled out a unique, interactive fan experience as part of their ‘Team Family Zone’.  GameFace technology enables Fans to create customised images featuring bespoke Hawthorn themed stickers and filters which are instantly applied to fan photos.

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The technology plays on the Social Media trend for creating customised photos which has helped drive the popularity of Snapchat and Instagram. Using GameFace, bespoke stickers and filters are created including filters, props, wigs, mascots and club logos. As part of the interactive experience Fans have their photos taken in a customised branded booth. Fans instantly shared their photos from touch screens at the event and took away a printed version creating a great buzz around the ground and on Social Media.

At the BUPA TEAM FAMILY ZONE activation, hundreds of fans participated creating their own customised Club photos and sharing them on Social Media. The activation also allows for fans to opt-in (data capture) to hear more from BUPA and the Hawks. Users can choose to share their photo on Facebook or directly via email and mobile. The BUPA TEAM FAMILY ZONE campaign was developed and managed by The Common Project, Ben Barratt-Boyes, Director & Senior Executive Producer explains:

“We wanted to create an activation for Bupa customers that helped them show support for the Hawks, the GameFace platform allowed us to create unique content for each group of fans. It was great working with the team from Blink to create the bespoke Hawthorn photo stickers and to see the response from Fans when they saw their photos.”

The BUPA TEAM FAMILY ZONE activation was the first time GameFace technology has been used at an AFL activation. The platform has previously been used to increase fan engagement and social sharing at the State of Origin Maroon Festival and by the Sydney Sixers as part of the Big Bash League.

Find out more
We'd love to talk about using GameFace to increase Engagement, Social Media Amplification and Data Capture.

Contact
Jamie Gilroy m.0400 862 506
contact@blinkrepublic.com
www.blinkrepublic.com.au


The Simple and Essential Marketing Technologies all Businesses Need

Since the dawn of the age of the internet, marketing has crossed an inflection point whereby the performance of almost everything distributed is traceable and quantifiable. Anyone in digital marketing is dealing with some form of technology. It is integral to any business, whether it be a SBO or leading organisation that these key technologies are integrated into every strategy to achieve essential goals and objectives.

With an abundance of tools available, it is not surprising that many small business and mid-market companies are adopting new technologies at a low rate, as it can at times feel overwhelming.

The great thing about many of these technologies is that they enable you to target a particular audience, at a particular time and offer them a particular product. Often making the experience for the consumer feel more meaningful, inspiring a higher conversion rate.

Below is a list of programs proven to increase revenue, generate leads/sales and guarantee a great ROI.

Read more


The Value of Engagement

A note from one of our staff... 


If your goals are to; increase brand awareness, convert customers to your website, be on the first page of a search engine, build relationships and retention with consumers... engagement is an incredibly important KPI.

If you’re a young professional in marketing or advertising, you’ve probably been asked by either a client or employer, “how do we increase our social media following?”. The first few times I was approached with this question I felt mistakenly typecast as an expert in all things digital and social.

... And where to find the best avocado on toast in Sydney.

At the time, my understanding of how businesses utilise social media was two pronged:

  1. A customer service tool
  2. A means of increasing brand awareness through ‘influencers’.

After being thrown into the deep end where I was building strategies for brands on my first day, I’ve come to appreciate the varying forms of inbound marketing and pull tactics. And that the best way to measure a strategy’s effectiveness is through engagement. Not vanity metrics. i.e. amount of followers.

Not surprisingly, fan growth is a top priority for many brands and businesses. However, that fan base is redundant unless they are interacting with the content. Engagement has a direct compounding affect on overall visibility, retention and organic growth. Instead of concerning themselves with the amount of followers there are, their focus should be on what percentage of their following is actually involved and ensuring their content increases customer value.

This is achieved when the overall UX is considered. Producing varying forms of content specific to the desired audience and offering IRL tangible experiences fosters a loyal community and maintains brand relevance. To maintain relevance content needs to be meaningful, in line with the brand ethos and make the viewer feel as though they are a part of a like-minded community. In digital marketing the action of selling a product or service comes second to building audience relationships. Once a relationship is established it's much easier to incentivise the individual to take the action your brand desires.

A great example of where engagement and customer value was achieved was when Blink Republic partnered with Suncorp at the Brisbane International. Using our Insta Banner product, fans chose from generic A2 banners or created their own unique Insta Banners. These were instantly printed and fans were given the option to share their banners on their social channels. Over the eight days the event ran, Blink Republic generated 9,947 pieces of printable content on recycled paper for fans to use in an engaging way with the event. A total of 3,456 images were shared instantly using Blink Republic’s instant social sharing technology and this generated 137,169 organic impressions that were directly linked to both the Suncorp and Brisbane International brands. The reason for the activations success is because content specific to the target audience was generated. Doing this builds user retention, reaches other like-minded viewers and increases loyal followers not only for the brands social channels, but the brand as a whole.

As much as you want to sell your product, your content shouldn’t. Your content is primarily communicating the brand identity rather than just the products it sells. Make people laugh and capture their interest. Be a brand that is also a friend. Share content, not products. Remember that people are emotional and want to be entertained. If you achieve this, people will engage and your following will increase exponentially.


Suncorp INSTA-banner at the Brisbane International 2017

Suncorp drives Fan Engagement and Social Media Amplification with instant Fan Banner Printing and Sharing at the Australian Tennis 2017

https://vimeo.com/207209116

Watch the video here https://vimeo.com/207209116

Tennis in Australia was hot this Summer. From Nadal being knocked out of the Brisbane International to the senior slammers dominating the finals of the Australian Open. Fan engagement was key for brands with Suncorp delivering world class tennis activation via its unique INSTA-banner campaign.

Instant banner printing and sharing from the tennis fan zone

Record numbers of fans made their way to tennis arenas this summer, but before this they headed to the fan zones. Whilst here fans had time to dwell, catch all of the action and support their favourite players with brand activations like Suncorp's INSTA-banner.

INSTA-banner is a unique activation enabling consumers to create their own, personalised banner. Branded banners are printed instantly, an electronic copy shared by fans via Social media, Email and MMS. Data collection enabled Suncorp to increase its CRM bank and engage new customers.

Adding to Suncorp Customers' Tennis Experience

Suncorp customers beat the queue via TEXTAbanner, an Australian first, enabling customers to text their message prior to the event opening. The printed banner could then easily be collected on arrival at the arena.

Fan Engagement and Earned Media

Suncorps INSTA-banner activation was hugely popular attracting hundreds of people each day with over 9,000 fans participating during the Brisbane International. The instant Social Sharing from the INSTA-banner touch screens generated and estimated 35,000 Social Media impressions and interactions as family and friends viewed, commented and shared the messages of support.

The personalised (branded) banners became mementos for fans and were proudly held high supporting their favourite players. The extra brand visibility throughout the arenas was unmissable delivering additional media value to Suncorp.

INSTA-banner

UNIQUE bespoke interactive marketing technology from BL!NK Republic that enables Fans to instantly create their own banner to support their team, favourite celebrity or cause at an event. Banners are instantly printed and can be instantly shared via Facebook, Email or Mobile.

INSTA-banner technology has been developed specifically to help Brands, Sponsors and Rights Holders to increase (branded) user generated content, fan engagement and brand visibility at large scale events. Find out more about INSTA-banner;

Contact:  Jamie Gilroy, m. 0400 862 506, e. jamie@blinkrepublic.com

Web:  www.blinkrepublic.com.au/new-insta-banner

 


Western Bulldogs AFL Premiership Fan Engagement

The Western Bulldogs extended fan engagement and Social sharing the day after winning the AFL Premiership with innovative, well planned marketing activation.

As over 25,000 fans headed to Whitten Oval to celebrate their historic AFL Premiership Win the Western Bulldogs had plans in place to help fans celebrate the occasion and share their support on Social Media.

If the players and coaches believe they can win - so too should club Marketing Departments have plans in place to maximise the Fan Experience, Increase Reach and Engagement.

Inside the Western Bulldogs clubhouse lucky Fans were able to capture and instantly share a moment with the 2016 AFL Premiership Cup in the Bulldogs Social Booth instantly getting a photo to take away and a digital copy to share via Social Media, email or mobile.

#BeMoreBulldog

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