Thousands of fans visited the 2015 Toyota AFL Grand Final Live Site in the grounds of the Melbourne Cricket Ground. Amongst the entertainment, Telstra and the AFL offered a Digital Hub featuring the latest interactive marketing technology to engage fans and help instantly create content for fans to amplify via their social networks. New technology combining video, radar and customised software allowed fans to record videos measuring their kicking distance. The video could be instantly played back and shared via Social Media and Email. Innovative Social Media Photo Booth technology from Blink Republic enabled fans to instantly share branded photos amongst their networks with the AFL Premiership Cup, Medals and even their favourite players.
The centrepiece of the NRL’s Rise For Alex round was the return of Alex McKinnon to Hunter Stadium for the Knights v Titans clash.
To help fans show their support for the #RiseForAlex campaign, increase Social Media engagement and add to the match day experience the NRL used a range of interactive technology including a Social Media Photo Booth and new INSTA-banner technology.
New INSTA-banner technology instantly prints fans’ messages of support on 60cm x 40cm banners and allows them to share their message on Social Media.
Hundreds of fans use interactive touch screens to instantly share their message of support on Social Media. Find out more about INSTA-banner INSTA-banner
State Of Origin Social Media Photo Booth.
As part of the 2014 State of Origin the XXXX Queensland Maroons have used innovative Social Media Photo Booths to help fans share their support for the team and increase their Social Media Following.The Social Media Photo Booths were used as part of the Maroons Fan Day in Sydney in the lead up the Game 2 of the Origin Series.
Lucky fans were able to pose for photos in the Maroons Social Media Photo Booth with Origin Players including Cameron Smith and Brett Tate. Photos were instantly printed and displayed on interactive touch screens for Fans to share.
Social Media Photo Booths at HBF Run for a Reason.
The fifth annual HBF Run for a Reason saw a record number of participants help raise more than $1 million for WA Charities. Nearly 30,000 people flocked to Perth for the 4km and 12km events which finished at Gloucester Park.
With the growth and popularity of sharing photos on Social Media the 2014 HBF Run for a Reason featured innovative Social Media Photo Booths.
Groups of friends posed for photos in the Social Media Photo Booths at the Finish Line activation area. Using interactive touch screens they were able to share their race photo via Facebook, Email and Mobile.
Melbourne Cricket Ground , Easter Monday 2014.
Over 80,000 Fans turn out to see the blockbuster between Geelong and Hawthorn. NIB insurance uses BL!NK Republic’s innovative Social Media Photo Booth technology to increase engagement and awareness for their #itsgoodtobehuman campaign. The Social Media Booth captures hundreds of Fan photos as they enter the MCG, Fans use interactive touch screens to instantly share their photos on Facebook, via Email and Mobile. The instant sharing generates a huge Social buzz as family and friends Like, Tag and Share
BL!NK Republic’s interactive Social Media Photo Booth technology used by David Jones at Royal Randwick as part of the Australian Derby giving consumers the chance to instantly share their race day moment. Branded user generated content helps instantly grow engagement and connections as consumers tag, share and comment on David Jones Facebook page.
Cricket Australia ran the first ever MCG “Family Day” inviting family and friends to enjoy free entry to the MCG in the lead up to the 2013/14 Ashes Boxing Day Test. Fans were able to watch the Australian and English Cricket teams train ahead of the Boxing Day test, get Player autographs, join in the free kid’s activities and have the chance to walk onto the hallowed turf of the MCG. To increase awareness and engagement on Social Media, Cricket Australia used Social Media Photo Booth technology from BL!NK Republic, allowing Fans to instantly share the experience. The Social Media Booths captured fan photos from the boundary. Using interactive touch screens Fan were then able to instantly share their MCG photo via Facebook, Email or Mobile message.The instant Social Sharing generated a huge Social buzz with User Generated Content seen by thousands of Facebook users as friends shared their MCG photos. The messages automatically included links to the Cricket Australia Facebook page increasing followers and engagement as they Liked, Shared and Commented on photos. Each fan also received a print out of their photo to take away on the day with the Social Media Booth collecting email and mobile data for Cricket Australia to share more unique content with Fans who attended the MCG.
As part of the 2013 finals the NRL used interactive Social Media Photo Booths to generate instant Social Media Amplification and increase engagement. Fans attending the 2013 Finals series were able to instantly share their official NRL Finals photo using interactive touch screens generating a huge Social buzz as friends like, share, comment on the photos.
Bl!nk Republic’s Social Media Photo Booth technology used as part of the St Kilda Football Clubs annual Members Round. The interactive Social Media technology helps the club connect with consumers and promote the event with instant photo updates to social media networks. The Social Media Booth technology helps increase awareness and engagement for the St Kilda Football Club.
David Jones in-store marketing activation features interactive Social Media Booths as part of ‘United States of Accessories’ events in Melbourne and Sydney stores. Shoppers instantly share their photos via Facebook wall post, email and mobile. Sharing the photos on David Jones Facebook page generated new like, tags and comments as family and friends share the photos.
Bl!nk Republic’s Social Media Photo Booths help brands connect with consumers and promote brand awareness with instant photo updates to social media networks.