The hugely popular sponsorship activation allowed tennis fans to instantly print a banner with their own personalised message of support. With thousands of fans visiting the Brisbane Tennis Centre for the tournament the banners were a unique and engaging way for Suncorp to engage fans, increase Social Media coverage and brand visibility.
Interactive Technology for Fans
The innovative technology from Blink Republic was hugely popular with fans giving them a 60cm x 40cm banners in less the 30 seconds. The messages of support are also displayed on touch screens from which Fans can instantly share their support on Facebook, Twitter, Email or Mobile. The technology appealed to a wide range of tennis fans, young and old adding to their Brisbane International experience.
Social Media Amplification
The Social sharing from the INSTA-banner touch screens enabled Fans to show their support for their faviourite players with Family and Friends on line. The instant sharing generated a huge response with ‘Likes’, comments, shares and tags as people responded to seeing the banners and acknowledging their lucky friends who were able to attend the Brisbane International.
This instant Social Media amplification helped increase awareness of Suncorps sponsorship and association with the Brisbane International amongst a new audience.
Reach and Engagement
Hundreds of fans visited the Suncorp stand to print their own personalised banners. The unique and engaging experience was hugely popular giving fans a tangible memento from the Brisbane International.
Awareness and Branding
The unique, creative banners were also picked up by local and international media increasing awareness. Banners were seen on the TV broadcast however it was a cheeky marriage proposal that got the most coverage!