As part of fan activations for the Hawk’s Round 15 clash against Collingwood at the MCG, long standing sponsor BUPA have rolled out a unique, interactive fan experience as part of their ‘Team Family Zone’. GameFace technology enables Fans to create customised images featuring bespoke Hawthorn themed stickers and filters which are instantly applied to fan photos.
The technology plays on the Social Media trend for creating customised photos which has helped drive the popularity of Snapchat and Instagram. Using GameFace, bespoke stickers and filters are created including filters, props, wigs, mascots and club logos. As part of the interactive experience Fans have their photos taken in a customised branded booth. Fans instantly shared their photos from touch screens at the event and took away a printed version creating a great buzz around the ground and on Social Media.
At the BUPA TEAM FAMILY ZONE activation, hundreds of fans participated creating their own customised Club photos and sharing them on Social Media. The activation also allows for fans to opt-in (data capture) to hear more from BUPA and the Hawks. Users can choose to share their photo on Facebook or directly via email and mobile. The BUPA TEAM FAMILY ZONE campaign was developed and managed by The Common Project, Ben Barratt-Boyes, Director & Senior Executive Producer explains:
“We wanted to create an activation for Bupa customers that helped them show support for the Hawks, the GameFace platform allowed us to create unique content for each group of fans. It was great working with the team from Blink to create the bespoke Hawthorn photo stickers and to see the response from Fans when they saw their photos.”
The BUPA TEAM FAMILY ZONE activation was the first time GameFace technology has been used at an AFL activation. The platform has previously been used to increase fan engagement and social sharing at the State of Origin Maroon Festival and by the Sydney Sixers as part of the Big Bash League.
Find out more
We’d love to talk about using GameFace to increase Engagement, Social Media Amplification and Data Capture.
Jamie Gilroy m.0400 862 506