Microsoft’s Social Media Booth activation as part of Xbox One launch.
Xbox One, Microsoft’s first new gaming console in eight years was launched in Sydney and Auckland on November 21st ahead of the rest of the world with midnight parties in both cities.
As part of the event at Sydney’s Luna Park Microsoft lit up the sky and harbour with 3D projection and ‘painted the town green’. To increase user generated content and Social sharing of the launch Social Media Booth technology from BL!NK Republic was used to allow guests to capture their moment and instantly share it via Facebook, email and mobile adding to the already huge digital buzz about Xbox One.
The interactive technology allows consumers to use touch screens to instantly share their photos with friends on their Facebook wall or via email and mobile messages increasing Social Media awareness and engagement.