Suncorp drives Fan Engagement and Social Media Amplification with instant Fan Banner Printing and Sharing at the Australian Tennis 2017
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Tennis in Australia was hot this Summer. From Nadal being knocked out of the Brisbane International to the senior slammers dominating the finals of the Australian Open. Fan engagement was key for brands with Suncorp delivering world class tennis activation via its unique INSTA-banner campaign.
Instant banner printing and sharing from the tennis fan zone
Record numbers of fans made their way to tennis arenas this summer, but before this they headed to the fan zones. Whilst here fans had time to dwell, catch all of the action and support their favourite players with brand activations like Suncorp’s INSTA-banner.
INSTA-banner is a unique activation enabling consumers to create their own, personalised banner. Branded banners are printed instantly, an electronic copy shared by fans via Social media, Email and MMS. Data collection enabled Suncorp to increase its CRM bank and engage new customers.
Adding to Suncorp Customers’ Tennis Experience
Suncorp customers beat the queue via TEXTAbanner, an Australian first, enabling customers to text their message prior to the event opening. The printed banner could then easily be collected on arrival at the arena.
Fan Engagement and Earned Media
Suncorps INSTA-banner activation was hugely popular attracting hundreds of people each day with over 9,000 fans participating during the Brisbane International. The instant Social Sharing from the INSTA-banner touch screens generated and estimated 35,000 Social Media impressions and interactions as family and friends viewed, commented and shared the messages of support.
The personalised (branded) banners became mementos for fans and were proudly held high supporting their favourite players. The extra brand visibility throughout the arenas was unmissable delivering additional media value to Suncorp.
UNIQUE bespoke interactive marketing technology from BL!NK Republic that enables Fans to instantly create their own banner to support their team, favourite celebrity or cause at an event. Banners are instantly printed and can be instantly shared via Facebook, Email or Mobile.
INSTA-banner technology has been developed specifically to help Brands, Sponsors and Rights Holders to increase (branded) user generated content, fan engagement and brand visibility at large scale events. Find out more about INSTA-banner;
Contact: Jamie Gilroy, m. 0400 862 506, e. firstname.lastname@example.org