Innovative Marketing Technology leads the 2015 Toyota AFL Grand Final Live Site
Thousands of fans visited the 2015 Toyota AFL Grand Final Live Site in the grounds of the Melbourne Cricket Ground.
Amongst the entertainment, Telstra and the AFL offered a Digital Hub featuring the latest interactive marketing technology to engage fans and help instantly create content for fans to amplify via their social networks.
Watch the video here https://vimeo.com/145340790
Thousands of fans participated generating a huge Social buzz around the #AFLGF with the branded content increasing engagement and awareness amongst fans at the live site and on-line
Social Video Booth technology
Increasing engagement and generating branded video content, fans were able to participate in the Telstra AFL ‘Super Boot’ – a new experiential technology to create and share branded video content;
Social Media Photo Booth
Blink Republic’s Social Media Photo Booth technology captured and instantly shared branded photo content from the Telstra AFL Digital Hub amplifying the 2015 Toyota AFL Grand Final Live on Social Media and giving fans a memorable experience.
The Social Photo Booth helped fans;
With thousands of fans visiting the 2015 Toyota AFL Grand Final Live Site and participating in the Telstra AFL Super Boot and Social Media Booth hundreds of pieces of branded content were created and instantly shared promoting the #TelstraAFLDigitalHub and #AFLGF.
The participation and interaction in the Tesltra AFL Digital Hub created an engaging and innovative experience for Fans at the 2015 Toyota AFL Grand Final Live Site and the user generated content ensured the experience of the 2015 Toyota AFL Grand Final Live Site was shared amongst family and friends on-line.
Find out more about interactive marketing activations now.