Suncorp INSTA-banner at the Brisbane International 2017

Suncorp drives Fan Engagement and Social Media Amplification with instant Fan Banner Printing and Sharing at the Australian Tennis 2017

https://vimeo.com/207209116

Watch the video here https://vimeo.com/207209116

Tennis in Australia was hot this Summer. From Nadal being knocked out of the Brisbane International to the senior slammers dominating the finals of the Australian Open. Fan engagement was key for brands with Suncorp delivering world class tennis activation via its unique INSTA-banner campaign.

Instant banner printing and sharing from the tennis fan zone

Record numbers of fans made their way to tennis arenas this summer, but before this they headed to the fan zones. Whilst here fans had time to dwell, catch all of the action and support their favourite players with brand activations like Suncorp's INSTA-banner.

INSTA-banner is a unique activation enabling consumers to create their own, personalised banner. Branded banners are printed instantly, an electronic copy shared by fans via Social media, Email and MMS. Data collection enabled Suncorp to increase its CRM bank and engage new customers.

Adding to Suncorp Customers' Tennis Experience

Suncorp customers beat the queue via TEXTAbanner, an Australian first, enabling customers to text their message prior to the event opening. The printed banner could then easily be collected on arrival at the arena.

Fan Engagement and Earned Media

Suncorps INSTA-banner activation was hugely popular attracting hundreds of people each day with over 9,000 fans participating during the Brisbane International. The instant Social Sharing from the INSTA-banner touch screens generated and estimated 35,000 Social Media impressions and interactions as family and friends viewed, commented and shared the messages of support.

The personalised (branded) banners became mementos for fans and were proudly held high supporting their favourite players. The extra brand visibility throughout the arenas was unmissable delivering additional media value to Suncorp.

INSTA-banner

UNIQUE bespoke interactive marketing technology from BL!NK Republic that enables Fans to instantly create their own banner to support their team, favourite celebrity or cause at an event. Banners are instantly printed and can be instantly shared via Facebook, Email or Mobile.

INSTA-banner technology has been developed specifically to help Brands, Sponsors and Rights Holders to increase (branded) user generated content, fan engagement and brand visibility at large scale events. Find out more about INSTA-banner;

Contact:  Jamie Gilroy, m. 0400 862 506, e. jamie@blinkrepublic.com

Web:  www.blinkrepublic.com.au/new-insta-banner

 


Western Bulldogs AFL Premiership Fan Engagement

The Western Bulldogs extended fan engagement and Social sharing the day after winning the AFL Premiership with innovative, well planned marketing activation.

As over 25,000 fans headed to Whitten Oval to celebrate their historic AFL Premiership Win the Western Bulldogs had plans in place to help fans celebrate the occasion and share their support on Social Media.

If the players and coaches believe they can win - so too should club Marketing Departments have plans in place to maximise the Fan Experience, Increase Reach and Engagement.

Inside the Western Bulldogs clubhouse lucky Fans were able to capture and instantly share a moment with the 2016 AFL Premiership Cup in the Bulldogs Social Booth instantly getting a photo to take away and a digital copy to share via Social Media, email or mobile.

#BeMoreBulldog

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The insiders guide to Fan Engagement at the Big Bash

There was one hot topic this Summer, the Big Bash tournament! 8 teams from 6 states,  35 matches, 2 hotly anticipated derbies, all to determine one winner, Sydney Thunder this year, in case you hadn’t heard!

Even Michael Clarke wants in on what is becoming a key sporting event each Summer. Big Bash is now placed eighth in the list of most attended sports leagues in the world with respect to average crowd per match. Every team has significantly increased their audience attendance over the last 5 years.

This year the Big Bash turned up the heat, introducing the Women’s Big Bash League (WBBL). Aimed to increase the promotion and exposure of women's cricket, WBBL is on a mission to make cricket the number one sport for girls and women in Australia.

So you may have heard all about the top batters, bowlers and who were the all rounders, but what can brands and sponsors learn from the Big Bash? How can brands capitalise on the Big Bash and speak directly to its fans?

Watch the video here https://vimeo.com/155454175

https://vimeo.com/155454175

1. Know Your Audience

The audience is wide reaching. Unlike one day cricket, the big bash is short, an early evening activity, attracting families - Grandparents, parents, friends and mates of all ages, children.

With the introduction of the Women’s Big Bash League this year, along came a broader audience, an opportunity to gain greater exposure for your brand and its association with a growing sport that has a big ambition.

This broad audience are seeking an experience, this experience begins in the run up to the season, most certainly in the run up to the game, pre game, during the game and the post game analysis. Brands and sponsors can capitalise at all of these different times with different touch points, perhaps the richest being the pre game opportunity.

Know Your Fans

2. Capitalise on Pre Game

Big Bash goers are keen to make an evening of it. Heading down after work in the late afternoon sun, fans soak up the pre game atmosphere. This is the perfect time for brands and sponsors to engage their target consumer. On average a fan will spend 30 minutes in the pre game fan zone.

With many families attending, this is the opportunity for brands to engage with and recruit the next generation of fans…

3. Team Work

Like other popular sporting codes, fans are passionate about their teams and players. This is their ‘Summer team’ versus their NRL or AFL team over the winter.  Brands can build fan bases appealing to fans passion for their Big Bash teams and players.

Pre Game

4. Long Term Relationship Building

Brands and sponsors are looking to build a long term relationship with consumers. Given the rapid rise of the Big Bash brand partners have the opportunity to forge strong relationships with Fan as their passion for the Big Bash grows.  Reward fans with incentives and mementos from the Big Bash experience – Social gratification is just as rewarding. Help fans generate content they can share with friends on-line.

Share Your Photo

Find out more about interactive marketing activations.

Jamie Gilroy, m. 0400 862 506, e. jamie@blinkrepublic.com  or check out https://www.blinkrepublic.com.au


Telstra AFL Digital Hub: Social Media Video and Photo Technology

Innovative Marketing Technology leads the 2015 Toyota AFL Grand Final Live Site

AFL Social Media Booth 2

Thousands of fans visited the 2015 Toyota AFL Grand Final Live Site in the grounds of the Melbourne Cricket Ground.

Amongst the entertainment, Telstra and the AFL offered a Digital Hub featuring the latest interactive marketing technology to engage fans and help instantly create content for fans to amplify via their social networks.

  • New technology combining video, radar and customised software allowed fans to record videos measuring their kicking distance. The video could be instantly played back and shared via Social Media and Email.
  • Innovative Social Media Photo Booth technology from Blink Republic enabled fans to instantly share branded photos amongst their networks with the AFL Premiership Cup, Medals and even their favourite players.

Watch the video here https://vimeo.com/145340790

https://vimeo.com/145340790

Thousands of fans participated generating a huge Social buzz around the #AFLGF with the branded content increasing engagement and awareness amongst fans at the live site and on-line

Social Video Booth technology

Increasing engagement and generating branded video content, fans were able to participate in the Telstra AFL ‘Super Boot’ - a new experiential technology to create and share branded video content;

  • Fans participated by kicking an AFL football which was captured as a short video
  • The distance of each Fan kick was automatically measured and recorded as they kicked
  • Within seconds branded videos were created with Tesltra and AFL branding showing each participants kick and their distance
  • Fans could then play back their video and share it with friends on Facebook or via email from touch screens in the hub
  • All the video posts included Telstra and AFL hashtags promoting the 2015 Toyota AFL Grand Final and Live Site

AFL Social Video Booth 3

Social Media Photo Booth

Blink Republic’s Social Media Photo Booth technology captured and instantly shared branded photo content from the Telstra AFL Digital Hub amplifying the 2015 Toyota AFL Grand Final Live on Social Media and giving fans a memorable experience.

The Social Photo Booth helped fans;

  • Capture their 2015 Toyota AFL Grand Final moment with the Premiership Cup, Medals and Players
  • Receive a photo print to take away from the 2015 Toyota AFL Grand Final Live Site Instantly share their photo (branded content) on Social Media, mobile or email
  • The best Photos were also displayed on big screens in the hub adding to the fan experience

AFL Social Video Booth 4

With thousands of fans visiting the 2015 Toyota AFL Grand Final Live Site and participating in the Telstra AFL Super Boot and Social Media Booth hundreds of pieces of branded content were created and instantly shared promoting the #TelstraAFLDigitalHub and #AFLGF.

The participation and interaction in the Tesltra AFL Digital Hub created an engaging and innovative experience for Fans at the 2015 Toyota AFL Grand Final Live Site and the user generated content ensured the experience of the 2015 Toyota AFL Grand Final Live Site was shared amongst family and friends on-line.

Find out more about interactive marketing activations now.

Jamie Gilroy, m. 0400 862 506, e. jamie@blinkrepublic.com  or check out https://www.blinkrepublic.com.au


Interactive Social Media Booths on Bondi Beach!

The best skaters in the world, competing on one of the finest bowls in the world, set against the most iconic beach in the world. This is Vans BOWL-A-RAMA BONDI.
As part of Huawei’s annual sponsorship the brand used interactive Social Media Booths to instantly connect fans attending the event with their friends on Facebook as they instantly share their branded photos. The instant Social buzz drives awareness and engagement for the Bowl-a-rama and the Huawei brand.

Telstra helps Diamonds fans instantly show their support at matches and on-line!

Telstra has used interactive marketing technology to help fans support the Australian Diamonds Netball team with customised banners and instant Social Media messages.

Social Media Content

As part of the Australia vs New Zealand Constellation Cup fans arriving at matches were able to submit their support message for the Diamonds at the Telstra tent and get a full size supporter banner printed in 30 seconds.

Instant supporter banners

Using interactive touch screens Fans instantly share their support message for the Diamonds via Facebook, Email and Mobile. The unique User Generated Content generates a huge Social buzz among Friends on-line.

Interactive technology

The Social Sharing Technology instantly generates engagement, connections and awareness as Fans show their support for the Diamonds.

BL!NK Republic’s advanced Social Sharing Platform, interactive touch screens and high speed printing technology creates a unique, engaging and interactive Fan experience.

Find out more about Insta-Banner here

 

https://vimeo.com/80196505


Brisbane International: Instant Fan banner printing and sharing

Suncorp Bank uses innovative technology to help fans instantly print banners and share message of support on Social Media at the 2015 Brisbane International.

https://vimeo.com/120436621

The hugely popular sponsorship activation allowed tennis fans to instantly print a banner with their own personalised message of support. With thousands of fans visiting the Brisbane Tennis Centre for the tournament the banners were a unique and engaging way for Suncorp to engage fans, increase Social Media coverage and brand visibility.
Interactive Technology for Fans
The innovative technology from Blink Republic was hugely popular with fans giving them a 60cm x 40cm banners in less the 30 seconds. The messages of support are also displayed on touch screens from which Fans can instantly share their support on Facebook, Twitter, Email or Mobile. The technology appealed to a wide range of tennis fans, young and old adding to their Brisbane International experience.
Social Media Amplification
The Social sharing from the INSTA-banner touch screens enabled Fans to show their support for their faviourite players with Family and Friends on line. The instant sharing generated a huge response with ‘Likes’, comments, shares and tags as people responded to seeing the banners and acknowledging their lucky friends who were able to attend the Brisbane International.
This instant Social Media amplification helped increase awareness of Suncorps sponsorship and association with the Brisbane International amongst a new audience.
Reach and Engagement
Hundreds of fans visited the Suncorp stand to print their own personalised banners. The unique and engaging experience was hugely popular giving fans a tangible memento from the Brisbane International.
Awareness and Branding
The unique, creative banners were also picked up by local and international media increasing awareness. Banners were seen on the TV broadcast however it was a cheeky marriage proposal that got the most coverage!


Sydney Sixers Fan Day

Interactive technology lets Sydney Sixers fans instantly print and share their messages of support!

The Sydney Sixers BBL04 Fan Day was a chance for fans to get up close and personal with players from the Sydney Sixers and NSW Cricket teams before watching a trial match between the Sixers and an SCG XI team.

The Sydney Sixers helped fans show their support for the team and increase Social Media engagement by using interactive INSTA-banner technology.

INSTA-banner instantly prints fans a personalised supporter banner with any message they would like. Using touch screens fans can then instantly share their message on Facebook, Twitter, via email or mobile.

https://vimeo.com/114510365

The activation was hugely popular amongst fans of all ages with hundreds of banners being printed. Banners take less than a minute to print and are 60cm x 40cm making them ideal for showing support in the crowd. With the chance to meet some of the Sydney Sixers players lucky kids also used the banners to collect autographs of their favourite players.

To help show their support for the Sydney Sixers and share their messages with Family and Friends fans select their message on the INSTA-banner touch screen and choose to share it on Facebook, Twitter, email or mobile. The instant sharing helps spread awareness day and increase support for the Sydney Sixers on Social Media.

Find out more about INSTA-banner at www.blinkrepublic.com.au/new-insta-banner


The most ‘social’ awards night of the year?

The CEO Magazine (@CEOMagazineAU) Executive of the Year Awards have become “one of the most important and prestigious events on the calendar for executives across Australia”. Thanks to some innovative Social Media integration it is possibly becoming one of the most social.

To promote the Awards and increase social conversations featuring #ExecutiveAwards  the 2014 event featured @blinkrepublic Social Booth technology to instantly generate and share event content.

CEO Awards Social Media Booth 2

Social Booth Technology

The Social Booth technology was integrated into the #ExecutiveAwards presentation with winners receiving their trophy and posing for photos side of stage. The Social Booth software then instantly brands and tweets the Photos from @CEOMagazineAU.

CEO of the year Ciaran Davis from @ausradionetwork, The Iconics Adam Jacobs who took out Young Executive of the Year and Georgina Rinehart, Chairperson of the Year were among winners who all had photos in the Social Booth. “Before the winners are back at their seats the photos will have been tweeted” explained Jamie Gilroy from @blinkrepublic

CEO Awards Social Media Booth 2

More (branded) content, quickly and easily

The Social Booth technology helped dramatically increased conversations for #ExecutiveAwards leveraging social sharing by those with the most to share – the winners!

The best content from Awards nights is the announcement of winners, the #ExecutiveAwards Social Booth helped instantly share winners to a much wider audience. The technology helps share more content, quickly and easily increasing the Social Media engagement.

Capturing and creating content while events are happening is critical as it’s very hard to recreate the moment. The Social Booth technology allows the event to be the first to share the announcements as many of the Winners and their Businesses also tweeted results.

CEO Awards Social Media Booth

CEO Magazine and Blink Republic

The CEO Magazine is the worlds leading business magazine for CEOs and high-level executive professionals. The 2014 Gala Awards evening was hosted by Eddie McGuire at Sydney’s Hilton Hotel Thursday 27 November 2014.

Blink Republic develop and run Social Media Technology including the Awards Booth and Social Media Photo Booths as part of Events, Marketing Campaigns and Sponsorships activations. For  more information see www.blinkrepublic.com.au