Nike uses Social Media Booth technology as part of She Runs the Night

Social Media Photo Booth technology developed BL!NK Republic has been used by Nike as part of Australia's first ever female night race, She Runs The Night.

Nike_race

As part of the race experience Nike has used a Social Media Photo Booth to increase consumer engagement and social media interaction. Allowing consumers to instantly share their 'She Runs The Night' pictures with friends online via Facebook Wall Post, Email or MMS messages.

The Social Media Photo Booths let consumers become part of the brand campaign and gave them a print out of their own 'She Runs The Night' moment. Integration with Facebook, email and mobile allowed consumers to share the picture instantly with Friends and Family.

The Social Media Photo Booth instantly shares pictures with Nike's on-line community with uploads to the brands Facebook page. Using interactive touch-screens at the event runners are able to share their 'She Runs The Night' pictures via Facebook Wall Post, Email or Mobile with all the messages linking back to the Nike Facebook page.

The 'She Runs The Night' picture posts instantly generated Social Media engagement and interactions with the Nike Facebook page as as friends and family respond to the runners pictures and updates.

Tagging, Sharing, Comments and Likes generated by the Social Media Photo Booth posts continued to drive Nike's Facebook page views, unique users and new likes as users check out the She Runs The Night pictures.


Social Media Booths at the Australian Murder-ball Championships!

The 2013 GIO National Wheelchair Rugby Championships where held at Sydney Olympic Park. As part of their sponsorship leverage and to help increase awareness of Wheelchair Rugby interactive Social Media Booths were used at the event. The interactive technology allowed fans to instantly share with branded photos from the event generating instant Social Media awareness and engagement.

Some of our favourites from the 2013 GIO National Wheelchair Rugby Championships.


Neon Run generates instant Social Media amplification

 

Neon Run is a 5km night-time spectacular run with four unique neon zones of rock, disco, pop and house featuring lasers, black lights, strobes, dancers, and DJs. Let us take you on a journey full of lights, colour and action.

BL!NK Republic Social Media Booth technology was used to allow participants to instantly share their Neon Run experience and generated a huge viral reach as friends tagged, shared and commented on the photos.


Interactive Social Media Booth at the David Jones Australian Derby

BL!NK Republic's interactive Social Media Booth technology used by David Jones at Royal Randwick giving consumers the chance to instantly share their Derby Day moment.

Branded user generated content helps instantly grow engagement and connections as consumers tag, share and comment on David Jones Facebook page.

https://vimeo.com/75867366

 


NRL fans instantly share their 2013 finals moment

As part of the 2013 finals the NRL used interactive Social Media Booths to generate instant Social Media Amplification and increase engagement. Fans attending the 2013 Finals series were able to instantly share their official NRL Finals photo using interactive touch screens generating a huge Social buzz as friends like, share, comment on the photos.

Nike, Cricket Australia, Revlon and McDonalds among others have all recently used BL!NK Republic's Social Media Booth technology to;
- Create interactive brand experiences for consumers
- Instantly generate Social Media amplification and engagement through user generated content
- Collect consumer CRM email data

Check out the video

https://vimeo.com/78212365