The
Brief

Chilled. Innovative. Iconic. Billabong approached Blink Republic armed with the objective to show their audience just what sustainability meant to them. As a well-loved Australian brand, Billabong speaks to their audience. With this in mind, it was important to create an experience that was honest, authentic and educational.

The
Solution

Blink Insta-Product was a brilliant tool to promote the Billabong sustainability programme. Every product is reusable eco-friendly and ethically sourced, allowing Billabong to promote, while practicing what they preach. Content created was instantly shareable across all social media platforms, taking this much Australian brand global.

The
Outcome

At one of the best known and loved surf breaks in Australia, we personalised reusable cups and tote bags, allowing people to instantly walkway with a custom Billabong piece. The Billabong audience are passionate about the ocean and reducing environmental impact, making this activation and location the perfect place brand and consumer to connect.
A great result for a brand whose audience would rather be surfing than engaging in corporate communications.