With innovation, imagination and creation in our DNA, we get the power of social media. We understand that technology moves faster than the blink of an eye. And we harness the impact of creating visceral connection through human interaction.
By embracing these mediums, we exist to invite audiences into the experience generation by creating activations and campaigns that are not only interactive, but are human-centered, and memorable.
From initial idea, through to campaign launch, to post campaign analysis, we’re results driven, creatively charged, and are ready to deliver the unforgettable through experiential marketing.
BLENDING SOCIAL MEDIA
WITH STATE OF THE ART TECHNOLOGY
Brands have a personality just as unique as the actual humans they market to, meaning every brand experience should be personalised and highly memorable to make a strong impression on the audience.
Through our state-of-the-art technology, we blend social media with bespoke brand experiences to create highly shareable content to aide organic reach, gain valuable data and essential, relevant brand growth.
In the cluttered world of marketing and hyper targeted marketing, each one of our products have the power to surprise and delight – two of the essentials in creating user generated content.
WHAT OUR CLIENTS SAY
Another great example from Blink Republic – we briefed that we wanted fans to create content instantly. Blink delivered an innovative and interesting video campaign that fans wanted to participate in.
What a great idea. Personalised fan shirts delivered instantly.
This campaign is a true example of Integration. Integrating with the NAB brand objectives and master campaign to bring it to life on the ground. Fans became Mini Legends. The content was unique and instantly shared. The results were superb!
This was a first to world, interesting and emotive campaign that captured Liverpool fans across the world. Blink Republic turned this around in weeks, going the extra miles to bring it to life successfully. The results were phenomenal.
For years we have worked with Blink Republic due to their innovative activations and excellence in execution. Fans are wowed and want to be involved. We collect the fan data to form long lasting strong relationships.
SOME USEFUL FACTS
THE LADY BEHIND THE BRAND
FOUNDER, DIRECTOR, INNOVATOR
Jo was loving life in what she thought was her dream job, but quite unexpectedly one day she saw an opportunity….
Alcohol marketing is where she had spent most of her career, both in the UK and Australia – marketing, devising and launching new products and of course sampling it!
Working with the king of beers and the most iconic of spirits she knows how to bring to life the ultimate campaign, driving Awareness and consideration and the importance of Innovation.
What began as a side-gig while juggling her Corporate role has today, turned into her full-time gig. What began as 1 client quickly became 300.
Jo is an expert in experiential marketing and innovation. Combining the two delivers magic and awarded campaigns!
Our products have helped elevate some of the most iconic brands in Australia and overseas.
We’re honoured to be part of their customer activation journey and incredibly excited about all the data collected, helping build direct relationships and grow these wonderful brands even further.
Read through a few of our favourite case studies to see what an impact experiential marketing can have on invested customers.