CUSTOM CAMPAIGN CREATION WITH
SYDNEY SIXERS
+
WE HAD TO
THINK BOTH
BIG AND
SUSTAINABLY
The
Brief
The Sydney Sixers are one of our long-standing clients. Every new season brings a new chance to engage fans in a fresh way. The campaigns run season long, engaging fans from every corner.
The
Solution
Finding something to last an entire season meant we had to think both big and sustainably (two of our favourite creative challenges). Using a combination of our image, video and banner technology, we kept fans on their edge of their seats every minute of every game.
The
Outcome
A different interactive campaign was available across the events, meaning no two experiences were the same. This was personalisation on a human, brand and game level.
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THE CLIENTS RESPONSE
Blink Republic are excellent innovators and executors. Partnering with us and our brand sponsors to bring to life engaging fan activations that had our fans queuing to participate. The rich fan data delivered enables us to have a ongoing relationship with the fan.
MATT LEACH, NSW CRICKET
