The
Brief

Women’s cricket is becoming increasingly popular! Fans want to support our teams and players. Cricket Australia devised the “Watch Me” campaign for this year’s International test and wanted fans to take away a personalised shirt to wear to the games.

The
Solution

We wanted to deliver fans a personalised shirt that they would be proud to wear throughout the season. We printed the fan’s name and number on the back of “Watch Me” shirts instantly. Fans shared their unique shirt instantly, showing their friends.

The
Outcome

Over 1800 personalised shirts printed and worn during the Women’s International test. Using the very latest technologies, shirts were printed instantly (2 mins) and an image shared instantly. Fans wore their shirts with pride!