LIVE FEED CONFETTI CANNON CREATION WITH
Liverpool FC UEFA Cup
+ WANTED TO
TAKE THEIR
FANS ACROSS
THE WORLD
TO MADRID
The
Brief
Standard Chartered sponsor Liverpool FC, who made it to the UEFA Cup Final this year. Standard Chartered wanted to take their fans from across the world on the journey to Madrid.
The
Solution
We wanted to take the fans into the heart of the action, no matter where they were in the world. Our team gathered messages of support to the team from all over the globe via Twitter, and printed them on 100% recyclable paper to be fired from confetti cannons throughout the event.
The
Outcome
A new, unique, and utterly impactful use of the latest technologies, we printed 10,000 fan messages of support to the team generated from across the globe on Liverpool red paper and showered them from a confetti cannon in Madrid and Liverpool – which was watched by over 600,000 fans from around the world.
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THE CLIENTS RESPONSE
This was a first to world, interesting and emotive campaign that captured Liverpool fans across the world. Blink Republic turned this around in weeks, going the extra miles to bring it to life successfully. The results were phenomenal.
