The
Brief

If you’ve ever tried to hold the attention of a child, you’ll know how tricky it is, making this brief a challenging yet fun project.

NAB wanted kids to get involved with their Mini Legends Campaign during the AFL finals. When working with tech savvy kids, it was important to find a solution that used interactive technology children would love, helping bring them right on to the footy field.

The
Solution

Thanks to our game face technology, we put every mini legend right next to their favourite AFL stars. Interacting with cool technology and feeling like they were right next to their foot idols engaged kids and encourage families to take home photos, while sharing and sending to their loved ones online.

The
Outcome

With one footy legend available for every AFL team, children and their parents alike were keen to get int on the action. Every participant gave NAB insights and data that will be used to help provide a better, personalised service for current and future customers.