The
Brief

The Brisbane International is a warm-up to the Aussie Open, where fans come to watch their favourite tennis stars.

A major event on the Suncorp annual calendar, we worked together for years to create unique solutions the audience love (particularly when they a breather from a 5th set tie break)

The
Solution

We could dedicate an entire website to our Suncorp activations, but instead we’ll just take you through our most iconic campaign involving the tennis legend Maria Sharapova. Using our Insta Banners, we got the audience to help us with a very public ‘marriage proposal’ to Sharapova. Distributed instantly throughout the area, there was no way she was going to miss the message.

The
Outcome

The campaign gained international PR, giving Sharapova something really shout about. Fans were loving it as much as the tennis itself and shared it instantly across all social channels.

The end result was plenty of engagement, content and data for Suncorp to channel into marketing insights for future brand building.

Check out the chart below to see just how impactful a banner can be.