The
Brief

When the Socceroos qualified for the World Cup in Russia, NAB knew this was a chance to take an experiential campaign, global. By offering fans a chance to win a trip to Russia, this gave the boys on the field a few more fans in the stadium.

The
Solution

Blink Video was used to promote the NAB Visa card, going straight to the heart of the fans. We created video content in high traffic areas that drew fans in, and created intrigue in all those passing by the activation.

The
Outcome

In central Sydney and Melbourne, fans had the chance to tell NAB exactly why they should win a trip to Russia. With a NAB branded background, fans shared their videos, promoting NAB at the same time, creating huge organic reach across all social channels, adding to the World Cup hype. Every video was customised by the consumer, showing just how passionate Socceroos fans are.