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Since the dawn of the age of the internet, marketing has crossed an inflection point whereby the performance of almost everything distributed is traceable and quantifiable. Anyone in digital marketing is dealing with some form of technology. It is integral to any business, whether it be a SBO or leading organisation that these key technologies are integrated into every strategy to achieve essential goals and objectives. With an abundance of tools available, it is not surprising that many small business and mid-market companies are adopting new technologies at a low rate, as it can at times feel overwhelming. The great thing about many of these technologies is that they enable you to target a particular audience, at a particular time and offer them a particular product. Often making the experience for the consumer feel more meaningful, inspiring a higher conversion rate. Below is a list of programs proven to increase revenue, generate leads/sales and guarantee a great ROI.

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