As part of the 2013/14 Ashes series Cricket Australia ran the first ever MCG “Open Day” inviting family and friends to enjoy free entry to the MCG.
Fans were able to watch the Australian and English Cricket teams train ahead of the Boxing Day test, get Player autographs, join in the free kid’s activities and have the chance to walk onto the hallowed turf of the MCG.
To increase awareness and engagement on Social Media Cricket Australia used Social Media booth technology from BL!NK Republic allowing Fans to instantly share the experience.
The Social Media Booths captured fan photos from the boundary. Using interactive touch screens Fan were then able to instantly share their MCG photo via Facebook, Email or Mobile message.
The instant Social Sharing generated a huge Social buzz with User Generated Content seen by thousands of Facebook users as friends shared their MCG photos. The messages automatically included links to the Cricket Australia Facebook page increasing followers and engagement as they Liked, Shared and Commented on photos.
Each fan also received a print out of their photo to take away on the day with the Social Media Booth collecting email and mobile data for Cricket Australia to share more unique content with Fans who attended the MCG.
Nike, McDonald’s and the Sydney Swans are among other international Brands, Clubs and Sponsors using BL!NK Republic Social Media Booth technology to increase their interaction with consumer, grow followers and (branded) User Generated Content as part of their marketing activity.