14 Sep Having a “fling with football” using Blink Image
We’re proud to have helped hundreds of brands create unforgettable experiences for their customers over the past 12 months, but one campaign we’ve had the pleasure of working with truly knocked the ball out of the park when blending an opportune moment with the ultimate experience.
With World Cup fever gripping the entire nation, Hyundai’s “Have a fling with football” campaign gave fans the perfect chance to cheer on the Socceroos through branded, instantly shareable content that was designed specifically with the World Cup in mind.
Let’s dig a little deeper and see how Blink Republic was able to help Hyundai capture the essence of the country’s proud support of the Socceroos, and turn it into an interactive, shareable, and customized experience.
With World Cup fever at an all-time high across the nation, proud sponsor of the Socceroos, Hyundai, came to Blink Republic in the hopes of bringing the electric and passionate atmosphere of FIFA 2018 to fans across Australia.
By strategically setting up shop at some of the country’s prime World Cup viewing venues – including North Sydney’s Olympic Pool and the Woolshed in Melbourne – we created bespoke digital content (Blink Image) that gave fans a branded, World Cup themed image they could then instantly share via their social media channels with the customized hashtag #footballfling. With costumes on hand and epic backdrops to boot, it’s no wonder this campaign was such a hit with Socceroos fans across Australia!
Across two matches against Denmark and France:
- Hundreds of unique pieces of content were posted with our #footballfling fans.
- Almost 8,000 social media impressions were recorded
- 92% of the content was shared instantly on social media
Hyundai not only ended up with an abundance of shared content to feature and share across their own social media channels, but the CRM data collected was used to raise awareness for future matches, as well as to help promote Hyundai as a proud sponsor of the Socceroos in the future.
All in all, by taking advantage of the ‘football fever’ gripping the nation throughout Australia’s World Cup 2018 campaign, Hyundai was not only able to engage with fans and collect valuable data, but also offer supporters an exciting and fun-filled way to share bespoke content to help cheer their heroes on during their pursuit of World Cup glory.
That’s what we like to call a win-win!