05 Apr PlayStation VR launch goes viral with Social Video Booth
- Over 2,300 pieces of personalised content captured, branded and shared
- 83% open rate for Emails
- Over 50% click through rate
- Over 26,000 views on YouTube
In late 2016, one of the most anticipated members of the PS4 family, PlayStation VR was launched around the country and Blink Republic`s Social Video Platform was used as part of an interactive roadshow. Agency partners The Zoo Republic and Rockstar Management developed the consumer experience and experiential activation space incorporating a huge 10m x 10m interactive booth to give consumers the opportunity to try PlayStation VR for the first time before its release to the market.
The campaign commenced in Melbourne, visiting key states with ten major activations. As participants put the PlayStation VR headsets through its paces Blink Republic’s Social Video Platform captured video footage and images that could be instantly shared across social networks. For most participants, this was not only their first time trying the PlayStation VR Headsets but their first time trying virtual reality, with their reactions making for brilliant social content.
“Working with Jamie and the Blink Republic team was so refreshing, very rare to see a team so dedicated bringing ideas to life even if it meant trying completely new workflows or technology, utterly amazed to have such a great Partner.”
Damien Watson, Digital Creative & Strategy at The Zoo Republic
Each personalised video was edited and sent to participants as they left the activation, ensuring maximum exposure and Social sharing for PlayStation. The videos featured customised PlayStation VR branding and were sent to each participant as a HTML email with links to share and to more content. The videos were accessible via YouTube with many of the videos going viral generating more than 25,000 views.
View some of the participants from Westfield Chatswood here
To increase social sharing and amplification of the PlayStation VR events, participants also had photos taken which were instantly branded and sent directly to them giving them a memento from the PlayStation VR launch and content to be shared on Social Media.
Find out more
We’d love to talk to you about using our Social Video Platforms to increase Engagement, Social Media Amplification and Data Capture.
Jamie Gilroy m.0400 862 506