The fifth annual HBF Run for a Reason saw a record number of participants help raise more than $1 million for WA Charities.

With the growth and popularity of sharing photos on Social Media the 2014 HBF Run for a Reason featured innovative Social Media Photo Booths to increase the engagement and awareness of the event.

Groups of friends posed for photos in the Social Media Photo Booths at the Finish Line activation area. Using interactive touch screens they were able to share their race photo via Facebook, Email and Mobile.
The Social Media Photo Booths were hugely popular giving participants the chance to share their moment completing the Run. Participants were also given a free print out of their Photo to take home as a memento from the event.
The Social Media Photo Booths helped generate instant (branded) Social Media content increasing the reach and engagement of the event. “Social media is about the here and now; events need to find ways to help participants instantly share content with friends on-line”. Interactive technology such as Social Media Photo Booths helps participants share and celebrate their achievements while increasing awareness for Events Organisers and Sponsors.