24 Jun State of Origin Social Media Photo Booth
As part of the 2014 State of Origin the XXXX Queensland Maroons have used innovative Social Media Photo Booths to help fans share their support for the team and increase their Social Media Following.
Check out the video here www.vimeo.com/99000678
The Social Media Photo Booths were used as part of the Maroons Fan Day in Sydney in the lead up the Game 2 of the Origin Series. Lucky fans were able to pose for photos in the Maroons Social Media Photo Booth with Origin Players including Cameron Smith and Brett Tate. Photos were instantly printed and displayed on interactive touch screens for Fans to share.
Using the Social Media Photo Booth’s interactive touch screens Fans were able to instantly share their Maroons photos on Facebook. The Photos are instantly posted to the Fans Facebook walls including a special post and a link to the QLD Maroons Facebook page. Fans could also share their photo via Email or Mobile increasing the instant sharing and awareness.
To share the event and increase engagement with existing Facebook followers the Social Media Booth photos were also posted to the Team Facebook page giving Fans the chance to tag, share and comment on their photos.
The instant sharing amongst Family and Friends generated a huge Social Media buzz for the XXXX Queensland Maroons and increase their followers as new users visit their Facebook page.
With the growth and popularity of innovative Social Media technology such as Social Media Photo Booths at major sporting events including the Australian Open Tennis helps Fans share (branded) content. Brands, Rights Holders and Sponsors are able to leverage this technology to increase engagement, followers and content.