Western Bulldogs AFL Premiership Fan Engagement

Western Bulldogs AFL Premiership Fan Engagement

The Western Bulldogs extended fan engagement and Social sharing the day after winning the AFL Premiership with innovative, well planned marketing activation.

As over 25,000 fans headed to Whitten Oval to celebrate their historic AFL Premiership Win the Western Bulldogs had plans in place to help fans celebrate the occasion and share their support on Social Media.

If the players and coaches believe they can win – so too should club Marketing Departments have plans in place to maximise the Fan Experience, Increase Reach and Engagement.

Inside the Western Bulldogs clubhouse lucky Fans were able to capture and instantly share a moment with the 2016 AFL Premiership Cup in the Bulldogs Social Booth instantly getting a photo to take away and a digital copy to share via Social Media, email or mobile.


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