28 Nov The most ‘social’ awards night of the year?
The CEO Magazine (@CEOMagazineAU) Executive of the Year Awards have become “one of the most important and prestigious events on the calendar for executives across Australia”. Thanks to some innovative Social Media integration it is possibly becoming one of the most social.
To promote the Awards and increase social conversations featuring #ExecutiveAwards the 2014 event featured @blinkrepublic Social Booth technology to instantly generate and share event content.
Social Booth Technology
The Social Booth technology was integrated into the #ExecutiveAwards presentation with winners receiving their trophy and posing for photos side of stage. The Social Booth software then instantly brands and tweets the Photos from @CEOMagazineAU.
CEO of the year Ciaran Davis from @ausradionetwork, The Iconics Adam Jacobs who took out Young Executive of the Year and Georgina Rinehart, Chairperson of the Year were among winners who all had photos in the Social Booth. “Before the winners are back at their seats the photos will have been tweeted” explained Jamie Gilroy from @blinkrepublic
More (branded) content, quickly and easily
The Social Booth technology helped dramatically increased conversations for #ExecutiveAwards leveraging social sharing by those with the most to share – the winners!
The best content from Awards nights is the announcement of winners, the #ExecutiveAwards Social Booth helped instantly share winners to a much wider audience. The technology helps share more content, quickly and easily increasing the Social Media engagement.
Capturing and creating content while events are happening is critical as it’s very hard to recreate the moment. The Social Booth technology allows the event to be the first to share the announcements as many of the Winners and their Businesses also tweeted results.
CEO Magazine and Blink Republic
The CEO Magazine is the worlds leading business magazine for CEOs and high-level executive professionals. The 2014 Gala Awards evening was hosted by Eddie McGuire at Sydney’s Hilton Hotel Thursday 27 November 2014.
Blink Republic develop and run Social Media Technology including the Awards Booth and Social Media Photo Booths as part of Events, Marketing Campaigns and Sponsorships activations. For more information see www.blinkrepublic.com.au
