28 Aug Instant Social Media amplification for #RiseForAlex
The NRL uses innovative Social Media technology to increase fan engagement on match day, increase Social Media connections and support the Alex McKinnon Foundation.
The centrepiece of the NRL’s Rise For Alex round was the return of Alex McKinnon to Hunter Stadium for the Knights v Titans clash.
To help fans show their support for the #RiseForAlex campaign, increase Social Media engagement and add to the match day experience the NRL used a range of interactive technology including a Social Media Photo Booth and new INSTA-banner technology from Blink Republic.
INSTA-banner technology instantly prints fans’ messages of support as 60cm x 40cm banners and allows them to instantly share their message on Social Media. The INSTA-banner system has also featured at St Kilda AFL games and Australian Diamonds Netball games as part of Telstra sponsorship activations.
Hundreds of fans used interactive touch screens to instantly share their message of support on Social Media generating a huge Social Media buzz, increasing awareness and followers.
The NRL has previously used other interactive marketing technology to increase Fan engagement including Social Media Photo Booths to support the State of Origin Shield tour. INSTA-banner is another example of innovative technology that helps adds to Fan’s match day experience and increase on-line engagement.