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May 29, 2014

AFL Fans instantly share Club support messages on Social Media

The St Kilda Football Club has used new INSTA-Banner™ technology from BL!NK Republic to help fans instantly share their personalised support messages for the Saints on Social Media and at the game. Check out the video here.

The interactive match day activation at Etihad Stadium included touch screens which enabled fans to instantly share their personalised messages of support for the Saints on Facebook, via email or mobile message. Fans also received full size (60cm x 40cm) support banners which printed in 30 seconds to show their support for the Saints at the game.

The St Kilda Football club already boast over 100,000 followers on Facebook with interactive Social Media activation like INSTA-Banner™ helping increase their reach and engagement. The INSTA-Banner™ posts shared by Fans on their Newsfeeds encourage Family and Friends to follow the Saints via links included in the posts.

The instant Social sharing, email and mobile messages generated a huge Social buzz for the Saints and #mystkilda as the messages of support were Liked and Shared. Fans loved their personalised St Kilda Football Club banners which included a 2014 team photo on the back to take home.

Sydney Start-up BL!NK Republic specialise in Interactive Marketing and Social Media Technology working with Brands and Rights Holders including Nike, Cricket Australia, Revlon, the NRL and McDonalds to increase engagement and interaction as part of Marketing Campaigns and Events.

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